On 8th June of this year, the UK and the rest of the world celebrates World Gin Day. Events will be organised and parties thrown from London to Australia to toast one of the world’s favourite spirits. In London, as part of the London World Gin Day Festival, you can even bring a free digital pass to many of the city’s best bars for special access to special World Gin Day events, and brilliant, ginspired cocktails.
What scents do we think of when someone says ‘summer’? Freshly cut grass; blooming lilies; sea breezes; barbecues. Many aromas that drift our way will instantly ignite our sense of summer. Perhaps because they are unique to these months, or perhaps because they trigger a happy memory.
World Whisky Day is almost upon us! On Saturday, 19th May, communities from around the world will come together to share their experiences and love of whisky in an inclusive environment, whilst newcomers will have the chance to try a dram and learn about this unique drink as part of this exciting initiative. It is about making whisky fun and enjoyable, and inviting everyone to have a taste.
In March, the perfume industry celebrates National Fragrance Week, an initiative begun in 2016 by The Fragrance Foundation.
In an exciting new initiative, Givaudan have delved into the world of flavour in order to reflect on how we react to the world of scent. By observing our responsive body language to our favourite flavours, they have created a new collection, in collaboration with their flavourists, called ‘Delight’.
We don’t like saying the ‘C’ word in May, but many of you will be in full swing planning your Christmas activities and thinking of ways to enhance your plans through this holiday period.
If you’re a novice at whisky buying, then you’ll enter the whisky department of any store and realise that there are more different whiskys than a normal brain can handle! It’s a mind field of confusion and excitement.
Illustration by Quentin Blake depicting the food that can be found in Mr Twit’s beard!
Men with beards. Love them or loathe them, one of the most famous bearded characters is that of Mr Twit by the beloved author Roald Dahl.
So, we don’t claim to be whisky experts but to celebrate World Whisky Day we have put together this little overview of how adding an aromatic element to a whisky’s brand marketing plan, can lift communication to a new level.
The sense of smell is so important in the whole whisky tasting experience. Your nose will discern more subtleties than your palate can.
Our client TRO was tasked to build awareness of Ribena’s new tropical flavours and drive sales via a nationwide sampling campaign. They built a bright and vibrant Ribena branded
