Welcome to the Aroma Company


The Aroma Company are the UK’s leading innovators of scent marketing technology and are globally recognised as industry experts.

Established in 1993, we’re a small and unique close knit team who over time have built close relationships with agencies, retailers and the world’s global consumer goods companies.

Anyone looking to improve their brand identity and presence in marketing campaigns using the sense of smell are our kind of customer! No job is the same for us here; from the quirky and bonkers campaigns for TV and tourist boards, to household brand names using their own fragrances in global campaigns, to hotels wanting their spaces to smell fabulous- we cover it all.

Send us an email at info@aromaco.co.uk or give us a call on +44 (0)1491 835510  and we can discuss what’s right for you.


of consumers said the use of aroma would enhance the overall image of the retail store


said it would stimulate a purchase


of consumers said the ability to smell the product was a real advantage when making a decision to purchase

In the midst of the explosion in the number of communication channels with consumers, and within such a crowded marketplace, emotional engagement with brands has never been more important.

The more frequently and consistently a brand can connect with a consumer on an emotional level, the strong and deeper the brand engagement.

Research has shown that of the five senses smell is the sense most linked to our emotional recollection. So, when linked to a product, it can reap dividends.

Studies show that 75% of emotions are triggered by smell which is linked to pleasure, well-being and memory.

The Aroma Company provide solutions for incorporating scent into marketing and communications to:

• enhance the connection with the brand;
• influence the buying process
• get consumers talking about and interacting with the brand and campaign

"Consumers use all of their senses to experience a brand. The sense of smell emotionally effects humans up to 75% more than any other sense"

Martin Lindstrom, Brand Sense




The patented interactive sampling invention that delivers an aroma at the push of a button. A quick, simple and creative way to help customers connect with your display - and linger for longer.

• Ideal for any type of fragrance or flavour sampling – be that a brand fragrance or food flavour.

• No need for a power supply.

• Perfect for multi sampling as several can sit alongside each other on a display without the aromas mixing.

• No liquid content.

• Easy to install the flexible design; ideal for POS, product launches, poster sites and exhibitions.

• Lasts up to 8 weeks.


Shelf ready

Touch to smell

Touch to smell

Touch to Smell is a modern day scratch and sniff which uses encapsulation to create aroma solutions in print. Aromatic oil is formulated into a specialist printing medium which forms an invisible layer of microscopic bubbles on the paper or card. When touched, these bubbles release a burst of aroma, giving a perfect rendition.



Aroma diffusion technology. Creating a brand fragrance zone? Enhancing shopper experiences? Evoking a memorable, theatrical atmosphere? Have a look at our products above to see how they can help you do it.

Scent Diffusion

Bespoke Diffusion

Bespoke Diffusion includes engaging methods, multi-sensory events, PR etc)

Aroma centre

Aroma centre

Whether looking for your own bespoke fragrance, inspiration from our library or looking to include scent in your print projects- the Aroma Centre can cater for all your needs.



Fragrant Thoughts

How To Lift Your Mood With Scent Without Ever Leaving Your Sofa

Michelle von Mandel (a.k.a. Perfume Pervert)

It’s been a weird however many months since the first lockdown went into effect in the UK and I don’t know about you, but for me it’s been a screentime overload but sensory underload. Especially when it comes to the sense of smell. It recently occurred to me just how little olfactory stimulation I’ve had over the past, what is it, 8 months now? (What day/week/month is it?)

Read More

Retailers, Time To Brand Your Store With A Signature Scent – Pumpkin Spice, Anyone?

It’s fall when Starbucks welcomes the change of season with new drinks and food flavors to tempt customers in. Personally, I am a coffee purist. I take it strong, dark and black. But every now and then, I want something different, in which case I will order one of their high-priced, hand-crafted concoctions whipped up by a barista, like the Pumpkin Spice Latte or the new fall Maple Pecan Latte it just announced.

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World Gin Day 8th June 2019

On 8th June of this year, the UK and the rest of the world celebrates World Gin Day. Events will be organised and parties thrown from London to Australia to toast one of the world’s favourite spirits. In London, as part of the London World Gin Day Festival, you can even bring a free digital pass to many of the city’s best bars for special access to special World Gin Day events, and brilliant, ginspired cocktails.

Read More

Come and Work with Us

Contact Info

Hilliard House, Lester Way, Wallingford, Oxfordshire, OX10 9TA

Please email info@aromaco.co.uk with your enquiry and we will aim to get back to you within 24 hours.

Alternatively give us a call on +44 (0) 1491 835510

We are members of…
fragrance-foundation    popai