We work closesly alongside print partners VGL to bring these out of home adversiting experiences to Global. We have now worked on many projects to create large format printing that smells! Extremely different for the commuter to experience a smell as they walk through the tube station, and an option that we have now seen many different brands utilise, from Coca Cola, to Hendricks Gin, to Marriot Hotels! (the smell of holidays… for anyone wondering!)