We have worked with Big Bad Wolf design agency for more than a decade now, creating scents whenever their retail design projects require it. Fantastic story tellers and design with all the senses in mind, this rum tales project was no different. When consumers are tasked with a large selection of products such as spirits, a brilliant differentiator are the key notes inside, and the sense of smell is the best way to show this in a retail environment.

We designed scents that reflected key notes of each rum, and then infused the scent onto a material that then lived inside nosing apparatus. Paired with visuals and tastings this was an amazing airport experience.