Fashion’s latest big stink!

Congratulations to Bethan Lord who recently achieved a fashion degree in womenswear design.

Bethan’s inspiration for her collection was to challenge preconceptions of rural landscapes and quality of life in the countryside. 

The Aroma Company enhanced Bethan’s printed ‘look book’ with multiple touch to smell aromas – including cut grass and manure! 

Cowpat print shirt

The collection was chosen to be modelled during London graduate fashion week. Bethan was subsequently also shortlisted on Italian Vogue website as an up and coming fashion graduate talent. 

Bethan Lord catwalk montage

 We look forward to seeing more of this gifted fashionista!