Pure Beauty Awards 2013: Roundup
What a great night at the Pure Beauty Awards 2013! Champagne reception, a scrummy three course meal, Rick Edwards of E4 fame presenting the awards and, of course, an evening celebrating the best beauty launches of the past year.
Attendees included Katie Price and Lauren Goodger, who both picked up awards for products launched this year (Kissable and Lauren’s Way Lashes respectively). All the award winners can be viewed here.
The Pure Beauty Awards allowed us to remind beauty care brands that where the fragrance of their product is a key selling point, our portfolio of solutions can be tailored to their promotional and communication needs to create a bespoke, engaging and beautifully scented campaign.
We also had the privilege of assisting our fellow sponsor, P&G Prestige, to demonstrate their entrant to the Best New Male Fragrance category; James Bond 007 fragrance for men.
Rather than use product demonstrators to spray attendees upon entry to the awards, our aromacobox diffuser was used to create a zone of scent.
Together with branded banners, the aromacobox enabled the 007 scent to be sampled without the need for supervision or interaction. Upon entering and leaving the Savoy’s ballroom, the attendees experienced and were reminded of the James Bond 007 fragrance brand. A great example of Scent Media!
The Aroma Company – aroma and scent marketing specialists. Getting your brand closer to the consumer through engagement, enhancement and education.
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