National Fragrance Week
In March, the perfume industry celebrates National Fragrance Week, an initiative begun in 2016 by The Fragrance Foundation.
In March, the perfume industry celebrates National Fragrance Week, an initiative begun in 2016 by The Fragrance Foundation.
We don’t like saying the ‘C’ word in May, but many of you will be in full swing planning your Christmas activities and thinking of ways to enhance your plans through this holiday period.
If you’re a novice at whisky buying, then you’ll enter the whisky department of any store and realise that there are more different whiskys than a normal brain can handle! It’s a mind field of confusion and excitement.
Illustration by Quentin Blake depicting the food that can be found in Mr Twit’s beard!
Men with beards. Love them or loathe them, one of the most famous bearded characters is that of Mr Twit by the beloved author Roald Dahl.
Festival season is upon us! With the height of the summer outdoor events season coming up, it’s not too late to speak to us about including aroma in your plans.
So, we don’t claim to be whisky experts but to celebrate World Whisky Day we have put together this little overview of how adding an aromatic element to a whisky’s brand marketing plan, can lift communication to a new level.
The sense of smell is so important in the whole whisky tasting experience. Your nose will discern more subtleties than your palate can.
Father’s Day Gifts
This year Father’s Day, in the UK, is on Sunday June 21st.
For many of you when thinking about your dad, in your list of memories or thoughts there is probably an associated aroma; a cologne, aftershave or moisturiser, soap or body wash, a food or drink item etc.
As part of Scalarama 2014, John Waters’ POLYESTER returns to the big screen, now in ODORAMA once more. Audience members at screenings across the world will receive our special touch to smell cards (scratch ‘n’ sniff) to smell along with the film, which stars Divine as a suburban Baltimore housewife plagued by her philandering husband, perverted offspring and worst of all – bad odours!
Yum Yum Yum. The girls in the office were very excited when this project landed in front of them.
Wow, quite a headline if you are a media buyer or a brand planner! Makes you think doesn’t it?
In truth we’re not comparing like with like here but in the context of choosing the right marketing mix, why don’t more brands – especially personal care, homecare and food & beverage – spend far more of their budget on fragrance activation in store? It’s a damn good question.