Are your plans festival ready?

Festival season is upon us! With the height of the summer outdoor events season coming up, it’s not too late to speak to us about including aroma in your plans.

Key festival items that we have provided scented promotions for have included deodorants and body sprays, dry shampoo, sun creams, moisturisers, make up removers, soft drinks, summer clothes and accessories and tents (not an immediately obvious choice for a promotion built around scent, but the creative idea was fabulous and of course well executed!).

Handouts and free gifts are extremely popular choices. However, some events have restrictions on what can be given out (aerosol’s are a prime example). So, how do you demonstrate the aroma of your product?

One easy solution is getting your brand message and aroma across in print, through the advanced form of scratch and sniff; Touch to Smell.

Touch to Smell solutions are a fabulous way to promote a brand at festivals because they are easy to handle by experiential staff. Especially as promotions have to often last across consecutive days.

Bold Sparkling Pomegranate and Orange Blossom scented postcards.

Bold Sparkling Pomegranate and Orange Blossom scented postcards.

They have a long shelf life as it is the action of rubbing or touching the printed item that releases the aroma. A perfect solution if promotions are geared around more than one event over the summer, multiple artworks e.g. tailored to individual festivals, can be printed and fragranced at the same time.

Scented postcards, coupons, leaflets, brochures, sampling strips are all prime examples of items that can be handed out. However, don’t feel these are the only options. Please speak to us about your ideas.

Tent Scents created and handed out, for Palmolive, at 2 UK festivals.

Tent Scents created (in conjunction with Communicator) and handed out, for Palmolive, at 2 UK festivals.

Touch to Smell is not the only solution; we have a range of standard options. Depending on your aim and budget, we have a variety of solutions that can be tailored to your brand.

Your brand or product doesn’t have its own aroma? Not to worry, we have a range of library aromas available to choose from or you can even create your own aroma.

We look forward to speaking with you soon! Tel: +44 (0)1491 835510   email: